A deep dive into collaborative filtering, content-based approaches, Learning to Rank, real-time serving architectures, and A/B testing frameworks for e-commerce recommendation systems.
A practitioner's guide to probabilistic CLV models (BG/NBD, Gamma-Gamma), regression-based approaches, CLV-based segmentation, and translating CLV insights into marketing budget allocation decisions.
A practitioner's deep dive into building propensity models using logistic regression and gradient boosting, feature engineering from transaction history, and applying propensity scores to campaign targeting optimization.
Practical guide to demand forecasting using Prophet, ARIMA, and machine learning approaches for FMCG marketing — handling promotions, seasonality, hierarchical forecasting, and translating forecasts into marketing action.
A deep dive into multi-touch attribution using Shapley values, Markov chains, and data-driven approaches — comparing methods, building production systems, and translating attribution insights into media budget optimization.
A practitioner's guide to using FP-Growth association rule mining for banking cross-sell campaigns — from frequent pattern discovery to production campaign deployment and lift measurement.
A comprehensive guide to building AI-powered customer service chatbots using Dialogflow, RAG architectures, intent design patterns, CSAT measurement frameworks, and intelligent human handoff strategies.
A production-focused guide to building agentic AI systems for document OCR — from OCR pipelines and LLM-based extraction to multi-agent workflows for automated document processing and interpretation.
A comprehensive guide to customer segmentation using RFM analysis combined with K-means and DBSCAN clustering — from feature engineering and algorithm selection to segment profiling and targeted campaign execution.
A practitioner's deep dive into churn prediction using uplift modeling — the two-model approach, causal inference methods, and how to optimize retention campaigns by targeting customers whose behavior can actually be changed.
