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Real-world ML architecture. Actionable code. Zero fluff.

This blog features practical engineering insights drawn from nearly a decade of building and deploying machine learning systems across 10+ industries. From optimizing recommendation engines and NLP pipelines to structuring robust MLOps lifecycles, every post delivers proven design patterns, architectural decisions, and the exact strategies needed to take models from local sandboxes to production scale.

"Algorithms are crude. Computers are machines. Data science is trying to make digital sense of an analog world. And AI is the output."

— Christian Rudder, Co-founder of OkCupid & Data Scientist

44 articles published

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Aryanto, M.Si ·

Propensity Score Modeling for Precision Marketing Campaigns

A practitioner's deep dive into building propensity models using logistic regression and gradient boosting, feature engineering from transaction history, and applying propensity scores to campaign targeting optimization.

marketing 10 min read
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