Posts tagged #fmcg

2 posts

Demand Forecasting for FMCG: Time Series, Promotions, Seasonality, and Supply Chain Integration

A production-focused guide to demand forecasting in FMCG — time series modeling, promotion effects, seasonality, hierarchical forecasting, and supply chain integration.

July 11, 2026 • Aryanto, M.Si

forecasting time-series

Demand Forecasting for FMCG Marketing: A Production Playbook

Practical guide to demand forecasting using Prophet, ARIMA, and machine learning approaches for FMCG marketing — handling promotions, seasonality, hierarchical forecasting, and translating forecasts into marketing action.

July 11, 2026 • Aryanto, M.Si

marketing demand-forecasting time-series prophet arima hierarchical-forecasting